Where can we bet securely and which are the leading bookmakers in Sweden?

If you are searching for an online bookmaker which accepts players from Sweden, we recommend taking a look on our table below. There you will find some of the best betting sites for Sweden customers.

Introduction

Betting in Sweden is legal in most forms, both online and offline. As the country is a relatively affluent one, the pastime has been enjoyed by several people who can afford to gamble and continue to do so. Although the laws surrounding gambling have been relatively stable, there have been some recent shifts to formally legalize online gambling and to allow licenses to international companies, opening up the market for even more opportunities.

Top Online Bookmakers in Sweden

There are a number of different highly-reputable online betting sites that offer their services to the Swedish government. Due to the vast number, it can feel overwhelming for new punters to know what sites to gravitate towards. In an attempt to make things slightly more comfortable, here are some of the best sites that are well established in the Swedish market:

Visit LeoVegas

Visit Bet365

Competition between Operators

Sweden has maintained a gambling monopoly since 1934, in an attempt to regulate the market and reduce any negative or illegal activities. However, this has come under pressure over time, and at the beginning of 2019, the government and the GBS agreed to begin giving licenses to international bookmakers. When it comes to the online gambling market, there are now over 60 different operators that are licensed to provide their services to Swedish punters. Despite this, the two government companies that held the monopoly – Svenska Spel and ATG (who provided sports betting and horse race betting respectively) still hold over half of the market. So although there is no longer a legal monopoly, these two brands still have the majority of the power within the market.

Available Payment Methods

Bank cards are the most accepted form of payment in Swedish bookmakers, and punters can use them to deposit and withdraw money instantaneously and for free. Bank transfers are one of the oldest and most reliable forms of payment. However, these often do incur fees and can take a couple of working days to clear. Many gambling sites also accept Trustly, which is a Swedish company. Punters can also use e-wallets like Neteller, and prepaid cards like PaySafe Card, which generally are also free and do not involve any fees.

The currency used in Sweden is the Swedish krona (SEK). While all of the local betting sites and some of the international ones will accept this for betting, there are a number of them that will not allow betting using SEK. Swedes will have to convert their currency before they can place bets. Aside from the fact that this is inconvenient, many online bookmakers charge high conversion fees. Swedish punters should check that the site they are interested accepts SEK, and if not, that the currency conversion fees are not too expensive.

Mobile Betting in Sweden

Mobile betting is becoming increasingly popular, now that smartphones and tablets are everywhere. Almost all betting sites offer free to download apps for Apple and Android devices, making them accessible to everyone. Websites may also separate their casino betting from their sports betting into two separate apps so that the app is targeted to exactly what the user wants. These apps have all of the functions and options of the main desktop site, but now it is even easier to bet wherever you want, whenever you want.

Leading Sports for Betting in Sweden

Sports betting is one of the leading forms of betting in Sweden, and punters enjoy a range of different types. Most sites offer a number of different sports markets to punters, and here are the most popular:

• Football
  Football is undoubtedly the most popular sport globally, and one of the most popular to bet on. The Swedish national football team competes against other European countries in continental tournaments, but punters can also bet on other teams from around the world. Due to the popularity of the sport, there is always a large, diverse market for punters to browse, with local and international betting opportunities.
• Ice Hockey
  Sweden has the perfect weather for winter sports, especially in the north of the country. This has given ice hockey a strong following, and the country does not do too badly on an international level. Local betting sites offer coverage of the sport, as well as several larger international sites as well.
• Handball
  Handball is another sport that is popular mostly within Europe, including Sweden. Known as handbollsligan within the country, there are a number of regional games that can be bet on, as well as national ones.
• Tennis
  Sweden has produced some high-quality tennis players over the years, and the sport remains a favourite for many punters to bet on. While there are options for betting on matches within the country, betting increases around massive international tournaments such as the French and U.S. Opens, as well as Wimbledon.

The Profile of a Swedish Bettor

Betting in Sweden has been around for a long time, and there are clear characteristics of a Swedish bettor. Bettors are more likely to live in urban developments as opposed to rurally – historically this was probably due to the fact that there were more brick and mortar betting establishments in urban areas, but with the advent of online betting, physical location no longer matters. Although bettors are more likely to be men, out of all of the gamblers that are considered to have a gambling problem/addiction, 64% were women.

FAQ

Our Verdict

Sweden has relatively lenient laws when it comes to gambling and gambling online, to the benefit of punters. Bettors have the opportunity to enjoy all types of gambling and can use sites that are licensed, meaning the user is legally protected in any instances of things like fraud.

Ever since the EU demanded that Sweden offer licenses to international betting sites, the online market has opened up and offered more diversity to punters. This can only be seen as beneficial, because prior to that, customers were legally limited to the two state-operated betting sites, limiting their options. As it currently stands, customers are generally well looked after by the betting market – most (but not all) sites offer their services in Swedish, and punters can rely on market competition to give them high odds, diverse betting opportunities and overall great service.